The Strand Bookstore, a landmark of literary New York, is in serious trouble, appealing for customers to help it stave off closure amid the coronavirus pandemic.

“We’ve survived just about everything for 93 years,” proprietor Nancy Bass-Wyden said in a statement, of the store her grandfather founded in 1927… We are the last of the 48 bookstores still standing from 4th Avenue’s famous Book Row.

Bass-Wyden said revenue was down nearly 70% from 2019. Though a government loan and cash reserves saw the store through the first eight months of the pandemic, she said, “we are now at a turning point where our business is unsustainable”.

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