Humble Bundle rises to new challenges

Humble Bundle’s mission is to support charity while providing awesome content to customers at great prices. Under the Humble Bundle model, consumers can pay what they wish for DRM-free digital content, with some of the proceeds going to nonprofits.

In partnership with the Book Industry Charitable Foundation (Binc), it has helped raise more than $450,000 to support independent booksellers and comics retailers since the beginning of 2020.

In addition, this year it has helped raise more than $70,000 for the Hero Initiative, a fund that supports comics creators in need and $40,000 for EveryLibrary, a political action committee that supports initiatives related to library funding.

In April, with the help of e-book and graphic novel publishers, Humble Bundle raised more than $6.5 million via its Conquer Covid bundle to support those affected by and responding to the pandemic. And in May it raised more than $4.3 million via its Fight for Racial Justice bundle, with all proceeds going to three organizations: the Bail Project, the NAACP Legal Defense Fund, and Race Forward.