Author, journalist and former national evening news anchor Dan Rather is this year’s official Indies First spokesperson, the American Booksellers Association announced, noting: “In recent weeks, legendary news anchor Rather has been promoting independent bookstores via his Twitter account. In a range of social media assets and accompanying text created to promote Indies First, Rather encourages everyone to visit their local indie bookstores on November 28 in honor of Indies First/Small Business Saturday. Rather will be tweeting in the days leading up to the celebration as well as throughout the day on Small Business Saturday.”
