The Costa book awards, after running for half a century, have been abruptly scrapped. The coffee shop chain has said the 2021 awards, which were announced in February this year, were the last.
In a statement from the company, which is owned by Coca-Cola, Costa’s CEO Jill McDonald said: “After 50 years of celebrating some of the most enjoyable books written by hugely talented authors from across the UK and Ireland, Costa Coffee has taken the difficult decision to end the book awards.” …
… Costa – which according to reports of parent company Coca-Cola earlier this year has been enjoying strong sales – said that there are no plans for the awards to be taken over by anyone else. The company has not yet given a reason for closing them.
